About the Role
We are looking for a creative and detail-oriented Copywriter who can turn ideas into impactful words. The ideal candidate should have a strong understanding of brand communication, social media, digital marketing, and storytelling.
You will work closely with the Creative, Social Media, Strategy, and Client Servicing teams to develop engaging content that connects with audiences and supports brand objectives.
Key Responsibilities
Develop creative and engaging copy for social media posts, reels, campaigns, advertisements, websites, blogs, and other digital platforms.
Write compelling h>eadlines, captions, taglines, scripts, ad copies, campaign concepts, and brand communication.
Understand client briefs, brand guidelines, target audiences, and communication objectives.
Collaborate with designers and creative teams to develop concept-led campaigns and content.
Adapt tone of voice and writing style according to different brands, industries, and audiences.
Research brands, competitors, trends, and target audiences to develop relevant content.
Create content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and websites.
Contribute creative ideas and concepts during brainstorming and campaign discussions.
Proofread and edit content to ensure accuracy, clarity, grammar, and consistency.
Stay updated with social media trends, digital content formats, pop culture, and emerging communication trends.
Use AI-powered tools responsibly to support research, ideation, editing, and content development while maintaining originality and brand voice.
Handle multiple projects and meet deadlines without compromising quality.
Requirements
Bachelor’s degree in English, Mass Communication, Journalism, Advertising, Marketing, or a related field.
1+ years of experience as a Copywriter, Content Writer, Creative Copywriter, or in a similar role, preferably in an advertising/digital/branding agency.
Strong command of English grammar, vocabulary, and written communication.
Excellent storytelling and creative thinking skills.
Ability to write short-form and long-form content across different formats.
Good understanding of social media and digital marketing.
Ability to understand and adapt to different brand tones and communication styles.
Strong research, proofreading, and editing skills.
Knowledge of AI content and productivity tools is an added advantage.
A portfolio showcasing previous copywriting/content work is preferred.
We Are Looking For
Creative thinking | Strong writing skills | Storytelling | Brand understanding | Social media knowledge | Trend awareness | Attention to detail | AI tool knowledge | Ability to meet deadlines