An advertising agency helps brands with marketing and promotions that further help the brand in attracting, retaining customers and turning customers into loyal customers. If you Google how many advertising agencies are there in India, you will be surprised to know that there are more than 40K small, medium and big advertising agencies who provide internet marketing services to brands of all kinds.
As a business it becomes a bit of a challenge to find and pick that right advertising agency in the crowd of so many options to choose from. But if any agency has these 5 things, then you can consider it as one of the best digital marketing agencies.
A Spectrum of Portfolio:
For any advertising agency, their portfolio speaks for itself. Having a few or many brands in their portfolio shouldn’t be the deciding factor. Rather, what the agency did for brands, and how much traction the brand got with their marketing and promotional activities, should be the deciding factor.
There might be times when you discover that an advertising agency solely focuses on a particular niche while others might have different-brands. If your business belongs to that niche, it’s not wrong to choose an agency that specializes in your niche.
A Team Full of Passion:
People usually pick agencies because they are not bound to one specific brand. At the same time, the agency picks only that set of talent that knows how to blend in with a culture where they can work on multiple projects at the same time, and yet give their 100% on all the projects.
A clear difference between an advertising agency & best digital marketing agency is their employees. While an advertising agency is full of people who want to work just for the sake of doing, but in the best digital marketing agency there will be people who will run an extra-mile to ensure that whatever they do, has a wow-factor, and their passion truly depicts their work.
Unconventional Pitches:
For an advertising agency, pitches can make or break the deal. Before opting for their internet marketing services, ask for a pitch for your brand. Additionally, you can ask for a sample pitch belonging to some other brand of the same niche. Pitches can give you a fair idea about an agency’s thought process, their way of breaking down challenges into viable solutions, and how the agency wants to move ahead knowing the problem statement.
A Culture Setting High Standards:
This is another point that turns a “me too” advertising agency into one of the best digital marketing agencies. A good culture makes employees stay, brands want to keep coming back to the agency and want to do repeat business. On the other hand, a bad culture will result in losing brands every now and then, and employees will never feel dedicated towards the agency and they will always be on a hunt to find a better place to work.
Variety of Internet Marketing Services:
If an advertising agency has a variety of internet marketing services then as a brand you don’t have to go anywhere else. One agency solves 90% of the challenges, and this is the real blessing for the brands. Brands are always on the lookout for agencies that provide solutions to their multiple problems. Now, as an advertising agency, you can also provide services like – SEO, performance marketing, content solutions, web development, graphic designing, motion graphics and others to portray the agency as the best digital marketing agency.
Summing Up:
An advertising agency that works hard on the above points will sooner or later walk down the path of being one of the best digital marketing agencies.